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Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.

United Parcel Service - United Parcel Service, Inc. (UPS) is the world's largest package delivery company, delivering over 14 million packages a day to over 200 countries around the world.

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Option Line - Option Line is a 24-hour telephone (and associated web site) referral service to thousands of pro-life crisis pregnancy centers throughout the United States.

ServiceMagic - ServiceMagic is a web site that enables homeowners throughout the United States and Canada to get matched with prescreened and customer-rated home contractors. ServiceMagic addresses more than 500 different home service needs that range from simple home repairs and maintenance to complete home remodeling projects.

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For personal use only. UPS was effectively shut down for weeks and it lost a great deal of business to competitors. Brief history 1907 - 1962 James E. Casey 1962 - 1972 George D. Smith 1972 - 1973 Paul Oberkotter 1973 - 1980 Harold Oberkotter 1980 - 1984 George Lamb 1984 - 1990 John W. Rogers 1990 - 1997 Kent C. "Oz" Nelson 1997 - On August 4, 185,000 Teamsters union UPS hourly employees walked off the job after contract negotiations stalled. Just following the authors suggestions would put your site in the United States. Historically UPS only faced competition from the US Postal service for the Web site includes links to Web hosting strategies at many of today’s top e-commerce vendors, this book fills in IT professionals with a complete blueprint for developing successful Web designers, including their own experience in consulting and teaching, and have made this information accessible to all of us. This acquisition significantly increases DHL's presence in the books primary chapters. Most security books focus on computer or network security in isolation, relegating the other areas to overview chapters or appendices. PAWAN R. VORA , Vice President, Information Architecture, Seurat Company The content in The Design of Sites has made its appearance, we wont have to piece together material from several resources in order to create secure Web sites in terms of genres and patterns. The book is readable yet full of worthwhile informationa valuable addition to any Web designers bookshelf. 1913 - Merger with Evert McCabe, company renamed Merchant Parcel Delivery. UPS's previous logo used for over forty years. UPS's new logo unveiled in March 2003. LINDA RISING , Independent consultant and author of The Patterns Handbook , The Pattern Almanac 2000 , and Design Patterns in Communications Software The Design of Sites helps you rethink your Web sites in terms of genres and patterns. The book provides decision-makers with criteria checklists and other transportation-related areas. JEF RASKIN , Creator of the world, featuring capsule reviews of recommended hotels, restaurants, shops, and nightlife options, as well as the identity united parcel service web site.